With over 1.4 million users, PeopleMaps has been pioneering online personality profiling applications since 2001. Whether you are a business looking to make better hiring decisions, or a manager looking to get the best from your people, PeopleMaps can help you.
PeopleMaps needed a strong recognisable brand. Also one which distinguished them from competitors in the market. With its Online Personality Test being key, it needed an Interface which was appealing and engaging, and a Website which backed it up.
Bold use of colour and solid lowercase typeface. Used on a variety of their products the logo has helped provide PeopleMaps with confidence and a strong identity within the psychometric testing industry and has helped position them as one of the market leaders.